Marketing is a key part of every business. In recent years online marketing has grown exponentially and there are many channels and options available to retailers.
At the same time the abundance of channels creates a challenge for consumers with limited time and attention, so basically any retailer with the biggest advertising budget will gain the majoriy of attention. This is compounded with social media and the influencer phenomenon.
For local store it is unrealistice to try and compete with the big stores online. Luckily local retailer have a major advantage, the local store presense and priximity to the local shoppers. This is where innovative marketing can really pay off in getting consumer attention withoutv having to compete with the big players online.
Street marketing aka Guerrilla marketing is a form of innovative marketing available at the disposal of local retail stores.
WHAT IS STREET MARKETING
Street marketing, also known as guerrilla marketing, is a marketing strategy that uses unconventional and creative methods to promote products, services, or brands in public spaces. It is often characterized by its low-cost approach and reliance on surprise, creativity, and engagement with the target audience. Street marketing campaigns are designed to attract attention, create buzz, and generate word-of-mouth publicity. They can include tactics such as flash mobs, graffiti or street art, pop-up events, product sampling, and interactive installations in high-traffic urban areas. The goal is to create memorable experiences that resonate with consumers and encourage them to share the brand's message with others.
EXAMPLES OF STREET MARKETING ACTIVITIES
Here are some examples of street marketing tactics that local retailers can use:
1. Pop-Up Shops: Setting up a temporary store or booth in a high-traffic area to showcase products and attract passersby.
2. Flash Mobs: Organizing a group of people to perform a dance or other activity in a public space, drawing attention to the brand.
3. Chalk Art: Creating eye-catching chalk art on sidewalks or walls near the store to generate curiosity and foot traffic.
4. Product Sampling: Offering free samples of products on the street to entice potential customers to visit the store.
5. Street Performances: Hosting live performances, such as music or theater, outside the store to entertain and attract an audience.
6. Interactive Installations: Setting up interactive displays or games that engage passersby and encourage them to share their experience on social media.
7. Street Stickers: Distributing branded stickers or decals in busy areas to increase brand visibility.
8. Local Sponsorships: Sponsoring local events, sports teams, or community initiatives to build goodwill and brand recognition.
9. Guerrilla Signage: Placing eye-catching signs or banners in strategic locations to direct attention to the store.
10. Social Media Challenges: Creating a social media challenge or hashtag that encourages people to visit the store and share their experiences online.
These examples showcase the creativity and versatility of street marketing, allowing local retailers to make a memorable impact on their target audience.
Street (Guerrilla) marketing is a way for your business to stand out on a local level.
In addition many local organizations and retail groups organize community events bringing together multiple stores with innovatinve displays in front or outside their stores to pull in customers. It's to the benefit of everyone to participate in local events and raise community awareness.
Contact us if you are interested to partner or contribute to this topic.